What Financial Coaching Is

The best performers all have coaches.

Elite athletes. Top executives. High-performing professionals. None of them got there alone — they had someone in their corner who knew their specific situation, pushed them past their blind spots, and held them accountable to the standard they set for themselves.

Financial coaching works the same way. The programs give you the knowledge and the framework — and they deliver real transformation. Coaching is the next layer: private, specific, and built entirely around you. Your numbers. Your decisions. Your life.

It’s also the space for conversations you may not want to have in a group setting. Financial situations are personal. Some of what’s on your mind — a salary negotiation, an inheritance, a major purchase, a financial mistake you’re working through — calls for a private conversation, not a shared one.

1-on-1 with Saijal

You work directly with Saijal — a CFA Charterholder, former high-net-worth advisor, and investment strategist with 25+ years of expertise. The depth she brings to your situation is the point.

Your numbers, your life

Every session focuses on your actual financial situation — your salary, savings, debts, decisions, goals. No generic advice. No jargon without context.

Mindset and mechanics

Coaching addresses both the knowledge gaps and the sabotaging patterns. Because knowing what to do and actually doing it are two different things — and both matter.

“When you understand your finances, you stop making decisions from fear. You start making them from options. That changes everything — not just your bank account.”

Saijal Patel, CFA
Founder, Saij Elle · Former CNBC Asia & BNN Bloomberg Anchor

How It Works

Three steps to working together.

01

Intake & Preparation

Before any session, you’ll complete a brief intake so Saijal arrives informed and ready to go deep from the first minute. No time wasted on setup — you start where it matters.
02

The Session

A focused, private conversation built entirely around your financial situation. Whether you’re working through a specific decision, applying a concept from a program to your own numbers, or building a plan — this is where it gets real.
03

Action & Accountability

Every session closes with clear next steps that are yours to own. The 3-session package adds follow-through between calls — so momentum builds rather than stalls.
Your investment

Choose your starting point.

SM Core and SM Collective program members receive discounted pricing automatically. Your member rate is applied at checkout.

Single Deep Dive

75 minutes · One focused, private session
Standard rate

US$300 / session

Member rate

US$225

Most Popular

3-Session Package

3 × 60 minutes · Built for sustained momentum
Standard rate

US$800 / package

Member rate

US$600

Not sure which is right for you? Send a note before booking — Saijal wants coaching to be the right fit before you invest.

Part of your bigger picture

Coaching complements
everything you're building.

SM Core gives you the financial framework. SM Collective sharpens your leadership edge. Coaching is where it becomes yours — specific to your numbers, your history, your next move. When your finances are on solid footing and your mindset is clear, you show up differently. In every room. In every decision. That’s what we’re building toward.

SM Core

A 5-module personal finance curriculum. The foundation. Coaching deepens what you’ve learned and applies it to your specific situation.

SM Collective

Everything in SM Core plus business fluency for leaders and executives. Coaching gives you the 1-on-1 space to work through the financial decisions that matter most at this stage of your career.

"I had no idea I was paying $17,000 a year in advisor fees until I worked with Saijal. She helped me take control, hold my advisor accountable, and restructure my portfolio and retirement plan—putting $5,000 a year back in my pocket. Three sessions paid for themselves many times over.."

J. lumsden

Retired

What women say

1,200 Women Empowered.

"I have a finance degree but always found money difficult and emotional. With Saijal, slowly but surely, you see the reasons and learn the tools to move forward. No one else holds your hand and walks you through it quite like her."
Marilyn Rowe
SMCore Member
"One of the best financial investments I have made. The information was easy to understand, the videos kept me engaged, and I started thinking differently about my future. It was one of the best investments for myself."
Charelle Strahan
SMCore Member
"I've been raving about this course to my entire family and friends. I learned so much about investing — I had no idea you needed to start saving for retirement so early. This will change my life and eliminate so much financial stress."
Mollie Wheeler
SMCore Member

Ready to go deeper?

Let's start with a conversation.